About Us - Making A/B Testing Accessible to Everyone
Free Tools
Professional-grade calculators that don't cost a penny
Easy Guides
Step-by-step instructions that anyone can follow
Expert Reviews
Honest recommendations for professional tools
Founded by a Digital Marketer
The Problem
Statistical knowledge shouldn't be a barrier to optimization. Too many marketers avoid A/B testing because it feels too technical or expensive.
The Solution
Free, user-friendly tools that handle the complex math while providing clear, actionable insights that any marketer can understand and act on.
Our Values
Accessibility First
Statistical analysis shouldn't require a PhD. We make complex concepts simple and provide tools that anyone can use effectively.
Always Free
Core statistical tools should be available to everyone. Our calculators will always be free, with no hidden costs or premium tiers.
Privacy Focused
Your test data is sensitive. All calculations happen in your browser—we never see or store your business metrics.
Statistically Sound
Simple doesn't mean inaccurate. Our calculators use proven statistical methods and are validated against industry standards.