Making A/B Testing Accessible
We believe every marketer and business owner should have access to powerful statistical tools, regardless of their technical background or budget.
To democratize A/B testing and conversion rate optimization by providing free, user-friendly calculators, easy-to-follow guides, and expert reviews that make statistical analysis accessible to everyone.
Free Tools
Professional-grade calculators that don't cost a penny
Easy Guides
Step-by-step instructions that anyone can follow
Expert Reviews
Honest recommendations for professional tools
Founded by a Digital Marketer
As a digital marketer, I've seen too many great ideas fail because teams were intimidated by the statistical knowledge required for proper A/B testing. Complex formulas, confusing terminology, and expensive tools created barriers that prevented businesses from making data-driven decisions.
That's why I created A/B Test Calculators. I wanted to build a bridge between complex statistical theory and practical marketing needs. Every calculator, guide, and resource is designed with real marketers in mind—people who need reliable results without a statistics degree.
My goal is simple: if you can count conversions and visitors, you can run statistically valid A/B tests. No intimidating jargon, no hidden costs, just the tools you need to optimize with confidence.
The Problem
Statistical knowledge shouldn't be a barrier to optimization. Too many marketers avoid A/B testing because it feels too technical or expensive.
The Solution
Free, user-friendly tools that handle the complex math while providing clear, actionable insights that any marketer can understand and act on.
What We Offer
Honest, in-depth reviews of professional A/B testing and CRO tools. Find the right solution for your budget and needs, with no affiliate bias.
Our Values
Accessibility First
Statistical analysis shouldn't require a PhD. We make complex concepts simple and provide tools that anyone can use effectively.
Always Free
Core statistical tools should be available to everyone. Our calculators will always be free, with no hidden costs or premium tiers.
Privacy Focused
Your test data is sensitive. All calculations happen in your browser—we never see or store your business metrics.
Statistically Sound
Simple doesn't mean inaccurate. Our calculators use proven statistical methods and are validated against industry standards.